Let’s not make a crisis out of an issue. Issues Management addresses the fact that in every business there are countless issues that could negatively impact your reputation or brand. By being proactive you can identify and understand these issues and develop communication to ensure you will be on the front foot to manage and resolve issues before they get out of hand. Crisis Communication strategies help you prepare for events that come out of the blue and may not be specific to your business (eg: a natural disaster in a market you operate in, a fire in a factory, a work accident …). By planning for crisis situations you will be ready and confident to react quickly and effectively when the unthinkable happens.