What does it mean for me? Change is a necessary part of business evolution but can be unsettling for employees and confusing for external stakeholders. This can lead to a loss of productivity and focus, leading to lower support levels from clients, customers and business contacts. Clear and straightforward communication to relevant groups helps to explain the need, the goal and the intended benefits of the change. Good strategic change communication can help build productivity and focus amongst employees during strategic and organisational changes and can help external stakeholders understand new structures and practices designed to maintain success.